Jamie Shindler
3 min
Ever wonder what it takes to be a CEO in the beauty industry? Hint: it takes a strong entrepreneurial spirit with a side of creativity and willingness to evolve within a changing environment. Sound hard? Yeah, but CEO Elizabeth Lopez of rue Santé, is up for the challenge.
Lucky for me, I had the opportunity to get to know Elizabeth about a couple of months ago. She has been a great resource and the epitome of a CEO that can weather any storm.
Let’s get to know Elizabeth in, “8 Questions with rue Santé CEO, Elizabeth Lopez”:
Question #1:
I come from a long line of phytophiles. My father, his mother, her mother and so on – we believe in the power of plants. My grandmother cured every ailment I had as a child with herbs from her garden.
Decades later, I did the same thing – when my health started affecting my skin and hair, I looked to plant-based ingredients for my self-care. My personal road to health gave birth to rue Santé.
Question #2:
Loved Moisturizing Face Oil. This is the one product I would like to have if I were stranded on a deserted island. It’s a precious face oil that is incredibly versatile.
It can be used as a cleanser, eye serum, and nourishing moisturizer for any part of the body – hands, feet, dry cuticles, hair. The aroma is stress-relieving and comforting, and the texture is just heavenly.
Question #3:
We started making hand sanitizers for our own use at work because we couldn’t find any at our local stores – we sacrificed a few of our aloe plants and our precious perfume ingredients to make an organic, vegan formula that smells amazing and protects the skin as it sanitizes.
A brief post about this on Instagram led to requests from our clients, who were also having a hard time finding hand sanitizers. Now, it is one of our top sellers.
Question #4:
I love to read, listen to music, and explore the wonders of nature. Basically, I’m a geek. I enjoy doing research and learning more about amazing plant-based ingredients and coming up with new products. The line between work and play is very blurry for me.
Question #5:
Generally, to be happy, healthy and lead a balanced life. Specifically, to buy a large parcel of land and open up a rue Santé sanctuary – a place of wellness for humans and animals of all kinds.
Question #6:
Life is unpredictable. No matter how well you plan, it can all come crashing down. You have to be ready with plans B – Z sometimes. You have to be resilient and keep going.
Question #7:
I’m lucky to have amazing friends and family members in my life who support rue Santé. I reach out to my parents a lot. Sometimes, all it takes is hearing their voices to fortify me.
Question #8:
I have two kitties, Boo and Tazmania (Taz), Russian Blue sisters that are spoiled beyond belief.
One is a scaredy-cat and the other is a little devil. They are the loves of my life, (but don’t tell my partner). They make me laugh and give me strength. They are like a shot of serotonin.
Whenever I am upset or sad, I hug them and kiss them until I feel better. It always works.